Life, the Universe and Everything

futuristgerd:

… despite the rise in second screening people only one in ten people browse the internet for information about the programme they are watching. Furthermore, 68% of respondents that do use the internet to connect with a programme would not want the websites for products, personalities or adverts that have just been shown on television, to automatically appear on their second screen. So instead of interacting with the programmes they are watching, people are talking about them with friends. This behaviour is more prominent among younger age groups and gradually declines with age. (via 24% of people use second screens while watching TV | Econsultancy)

Feels completely natural to me… Not a surprising statistic.