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Catching Elephant is a theme by Andy Taylor

 

We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

Jonathan Ive on Apple’s business.

It really is that simple.

It really is that simple indeed… Apple is great in all apects of business, IMO

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